(October 5, 2009) Santa Clara, CA – Only one month after the official launch of OmniBride.com, a targeted search-find-share site for the wedding community, has announced two new daily feeds previously unavailable on any other wedding search engine or web site. The daily Wedding Contests & Giveaways feed searches thousands of wedding blogs everyday so brides and grooms can read and select the contests that interest them most. What’s being talked about? Who’s saying what? What are the latest trends? Users will find the answers to these questions by taking the pulse of the online wedding community through OmniBride.com’s Daily Wedding Buzz.

Company founders call OmniBride.com “a savvy search engine for the wedding social sphere” because it is niche-oriented (wedding and events only), content-rich (over 150,000 articles and growing daily), and graphically- compelling (no extraneous site clutter). OmniBride.com was created so brides and grooms could have a satisfying online experience when it comes to their wedding planning.

The launch of OmniBride.com comes at an opportunistic time when wedding print media’s future is uncertain. “The recent announcement by Condé Nast of the closing of Elegant Bride and Modern Bride shows how important OmniBride.com is as a way for brides to search the vast blogosphere for their wedding planning,” says Lea McIntosh, co-founder.  McIntosh speculates that it’s not just the economy that’s the catalyst for their closings. “More and more brides and grooms are doing their research online and turning to wedding blogs for their inspirations.”

OmniBride.com allows users to search for and find wedding and event-relevant content, and bookmark those that can be used as reference for their own wedding planning.   Users can also rate the value of a search so the community has a collective voice when it comes to the value of the content.  The two new daily feeds are the latest enhancements.  Additional features and functions are in development.

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PRESS RELEASE

September 30, 2009OmniBride.com Adds Daily Feeds for Bridal Contests and Wedding News to its Search-Find-Share Site (BETA Version) - PRINT PDF

(September 9, 2009) Santa Clara, CA – OmniBride.com is a powerful targeted search-find-share site that accesses a comprehensive database of information captured from both professionals and real-people bloggers who are passionate and knowledgeable about the wedding industry.  The proprietary software allows, for the first time, full access to wedding-related content, thus ending the aimless wandering and endless searches in the vast blogosphere and Internet.  Now users have one destination for quickly researching, finding and sharing compelling information, ideas and inspirations for their wedding and event planning.  Value-added features in the current release include feeds of the day’s posts from the online wedding community and the most current wedding-related contests and giveaways.  Additional features and functions are planned for the near future.

“I landed on the beta version of OmniBride the other day and discovered it’s a search site solely devoted to wedding related things. What a cool concept,” says blogger Kelly Gribben. “It’s definitely something the online wedding community can use.”

“The concept grew out of our frustration with trying to find good content on the Internet,” says Lea McIntosh, co-founder. “My partner and I work in and write about the wedding industry and we were tired of using general search engines that usually yield poor results, or wandering aimlessly from one blogroll to another to uncover something we could use.  We envisioned a content-rich site that drew from the entire Internet wedding community.  We were fortunate to link up with technical wizards who were able to engineer our vision into an easy-to-use, graphically vibrant, super savvy site.”

While general search engines are inarguably indispensable tools for searching the Internet, they do not begin to uncover the same content-rich results one can retrieve from a single, niche-oriented site.  When it comes to specialty- or lifestyle-specific markets, bigger is not always better.  In a general search engine, a site’s popularity and high traffic—not the quality of its content—contributes to its ranking and page position.  If a popular site happens to contain the search term, it will come up first in the results, even if it is not the best source for the desired information.  Often, high-quality content gets buried deep within a search engine’s multiple pages.

OmniBride.com accesses a vast library of dynamic information through a robust and fast custom algorithm that takes advantage of the new wave of Web 2.0 technology that is transforming the social web.  At its launch, OmniBride.com has over 140,000 articles in its database.  It is one of the most complete, if not the only, wedding-specialty search-and-share sites on the Internet.  Most compelling is that the database is ever-changing based upon community activity and software—users can find, bookmark, share, and rate their discoveries, as well as submit new content.  An expert voice will highlight wedding trends, favorite blogs, and the latest industry news, as well as stimulate community conversation.

For Brides: OmniBride.com is the most comprehensive destination for researching and planning a wedding or event. More importantly, brides play an important role in determining the value of search results so only the best content rises to the top.

For Bloggers: OmniBride.com is the opportunity for wedding bloggers to let their voices be heard by an exponentially greater audience—it’s a chance to be discovered and grow their fan base.

For Industry: Industry professionals have the opportunity to find out what the wedding blogosphere is saying (or not saying) about their goods and services and engage in community dialogues.

For Journalists: OmniBride.com is an effective tool for researching and uncovering the latest buzz and resources.

The initial BETA release of OmniBride.com includes:

• A savvy search function.
• The ability to rate a search result by clicking “Love it” for a thumbs-up response or “Trash It” for a thumbs-down response.
• Sharing capabilities via email or through other social networking sites, such as Facebook.
• A convenient option to sign-up and/or log-in using Facebook.
• Bookmarking functionality.
• A comments feature.
• An expert voice that highlights popular blogs, trends and information to stimulate community participation.
• Daily feed of the most current wedding-related contests & giveaways.
• Daily feed of the day’s posts in the online wedding community.

Future releases will include increased community functionality and personal planning tools.

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PRESS RELEASE

September 9, 2009OmniBride.com, A Savvy Search‐Find‐Share Site for Brides, Bloggers, and the Wedding Industry (BETA Version) - PRINT PDF

September 30, 2009OmniBride.com Adds Daily Feeds for Bridal Contests and Wedding News to its Search-Find-Share Site (BETA Version) - PRINT PDF