DécorMetro.com is a compelling search-find-share site that allows consumers easy navigation through the vast metropolis of online design and decorating content on the Internet. It’s also a virtual GPS for daily design news and design-related contests and giveaways.
(January 11, 2010) Santa Clara, CA –DécorMetro.com is a targeted search-find-share site that accesses a vast database of information from the online design community. For consumers who search the Internet for the answers to their design problems and browse blogs for decorating ideas, inspirations, and resources, DécorMetro.com offers a single destination for finding, bookmarking and sharing the most compelling and relevant results. Value-added features in the current release include feeds of the day’s posts from the online design community and the most current home and garden contests and giveaways.
“I’ve been waiting for something like DécorMetro to come along,” says Joseph Hittinger, interior designer and former ASID chapter president. “I tend to use the Internet more and more for my work, especially now that print media is closing so many shelter magazines—Metropolitan Home being the latest casualty— and there’s been an explosion of great content online. Having a tool like DécorMetro saves me lots of time. I can search and discover great inspirations at the precise moment I need them.”
While general search engines are inarguably indispensable tools for searching the Internet, they do not begin to uncover the same content-rich results one can retrieve from a single, niche-oriented site. When it comes to specialty- or lifestyle-specific markets, bigger is not always better. In a general search engine, a site’s popularity and high traffic—not the quality of its content—contributes to its ranking and page position. If a popular site happens to contain the search term, it will come up first in the results, even if it is not the best source for the desired information. Often, high-quality content gets buried deep within a search engine’s multiple pages.
DécorMetro.com accesses a vast library of dynamic information through its robust, custom algorithm that takes advantage of the new wave of technologies that are transforming the social web. At its launch, DécorMetro.com has over 200,000 articles in its database. The database is ever-updating and growing based upon community activity and software—users can find, bookmark, share, and rate their discoveries, as well as submit new content from the décor blogosphere.
For Consumers: DécorMetro.com is the most comprehensive destination for finding home, garden, interior design, and decorating content. More importantly, consumers play an important role in determining the value of search results, so only the best content rises to the top.
For Bloggers: DécorMetro.com is the opportunity for design bloggers to have their voices heard by an exponentially larger audience—a chance to get discovered and to grow their fan base. DécorMetro consumers browse the daily news and can easily retweet favorite posts, and share them on Facebook and other social sites. Even popular blogs will benefit from increased exposure through DécorMetro.com .
For Designers: Potential clients are browsing blogs and the Internet to find resources for and answers to their design problems. Designers who share their knowledge and insights via blogs will be discovered through DécorMetro.com.
For Industry: Industry professionals will discover what the online design community is saying (or not saying) about their goods and services and can engage in community dialogues.
For Journalists: The daily design feed on DécorMetro.com is an effective tool for researching and uncovering the latest buzz and resources for your stories.
The initial BETA release of DécorMetro.com includes:
- A savvy search function.
- The ability to rate a search result.
- Sharing capabilities via email or through other social networking sites, such as Facebook and Twitter.
- Bookmarking functionality.
- Daily feed of the most current design-related contests and giveaways.
- Daily feed of the day’s posts within the online design community.
DécorMetro.com is the second search-find-share site produced by McIntosh & Murphy. OmniBride.com, a savvy search for the online wedding community, was launched in October 2009.
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